/* i18n.jsx — bilingual string table + helper hook PT-BR is primary. EN is the second locale. */ const STRINGS = { /* Top-level navigation labels */ "nav.workspace": { pt: "Workspace", en: "Workspace" }, "nav.account": { pt: "Conta", en: "Account" }, "nav.overview": { pt: "Visão geral", en: "Overview" }, "nav.meta": { pt: "Meta Ads", en: "Meta Ads" }, "nav.google": { pt: "Google Ads", en: "Google Ads" }, "nav.tiktok": { pt: "TikTok Ads", en: "TikTok Ads" }, "nav.analytics": { pt: "Google Analytics", en: "Google Analytics" }, "nav.shopify": { pt: "Shopify", en: "Shopify" }, "nav.creative": { pt: "Criativos", en: "Creative" }, "nav.audience": { pt: "Audiências", en: "Audiences" }, "nav.reports": { pt: "Relatórios", en: "Reports" }, "nav.settings": { pt: "Configurações", en: "Settings" }, "nav.help": { pt: "Ajuda", en: "Help" }, "nav.user.role.client": { pt: "Cliente · Makali", en: "Client · Makali" }, "nav.user.role.admin": { pt: "Admin · Makali", en: "Admin · Makali" }, "nav.user.role": { pt: "Cliente · Makali", en: "Client · Makali" }, /* Top filter bar */ "top.reporting": { pt: "Período", en: "Reporting" }, "top.attribution": { pt: "Atribuição", en: "Attribution" }, "top.compare": { pt: "vs período anterior", en: "vs prior period" }, "top.synced": { pt: "Sincronizado há 2h", en: "Synced 2h ago" }, "top.sync-now": { pt: "Sincronizar", en: "Sync now" }, "top.export": { pt: "Exportar", en: "Export" }, "top.last7": { pt: "Últimos 7 dias", en: "Last 7 days" }, "top.last30": { pt: "Últimos 30 dias", en: "Last 30 days" }, "top.last90": { pt: "Últimos 90 dias", en: "Last 90 days" }, "top.custom": { pt: "Período personalizado", en: "Custom range" }, "top.attr.click7": { pt: "Clique · 7d", en: "7d click" }, "top.attr.view7": { pt: "Visualização · 7d+1d", en: "7d + 1d view" }, "top.attr.click1": { pt: "Clique · 1d", en: "1d click" }, "top.attr.incr": { pt: "Incremental", en: "Incremental" }, /* Crumbs */ "crumbs.performance": { pt: "Performance", en: "Performance" }, /* Overview narrative */ "ov.eyebrow": { pt: "O Briefing · Semana 21", en: "The Briefing · Week 21" }, "ov.filed-by": { pt: "Por Makali Wire", en: "Filed by Makali Wire" }, "ov.reading": { pt: "Tempo de leitura · 40s", en: "Reading time · 40s" }, "ov.posted": { pt: "Hoje · 07:02 BRT", en: "Today · 07:02 BRT" }, "ov.section.numbers": { pt: "Os números", en: "The numbers" }, "ov.section.matters": { pt: "O que importa hoje", en: "What matters today" }, "ov.section.daily": { pt: "Performance diária", en: "Daily performance" }, "ov.section.channels":{ pt: "Mix de canais", en: "Channel split" }, /* Highlight kinds */ "hi.win": { pt: "Alta da semana", en: "Win of the week" }, "hi.alert": { pt: "Em queda", en: "Cracked" }, "hi.watch": { pt: "Vale acompanhar", en: "Worth a look" }, "hi.scale": { pt: "Hora de escalar", en: "Time to scale" }, /* KPI labels */ "kpi.spend": { pt: "Investimento", en: "Spend" }, "kpi.revenue": { pt: "Receita", en: "Revenue" }, "kpi.orders": { pt: "Pedidos", en: "Orders" }, "kpi.aov": { pt: "Ticket médio", en: "AOV" }, "kpi.roas": { pt: "ROAS", en: "ROAS" }, "kpi.mer": { pt: "MER", en: "MER" }, "kpi.cpa": { pt: "CPA", en: "CPA" }, "kpi.cac": { pt: "CAC", en: "CAC" }, "kpi.cpc": { pt: "CPC", en: "CPC" }, "kpi.cpm": { pt: "CPM", en: "CPM" }, "kpi.ctr": { pt: "CTR", en: "CTR" }, "kpi.impressions": { pt: "Impressões", en: "Impressions" }, "kpi.clicks": { pt: "Cliques", en: "Clicks" }, "kpi.sessions": { pt: "Sessões", en: "Sessions" }, "kpi.conversions": { pt: "Conversões", en: "Conversions" }, "kpi.conv-rate": { pt: "Tx. de conversão", en: "Conv. rate" }, "kpi.repeat-rate": { pt: "Tx. recompra", en: "Repeat rate" }, "kpi.new-cust": { pt: "Novos clientes", en: "New customers" }, "kpi.engaged-rate":{ pt: "Tx. engajamento", en: "Engaged rate" }, "kpi.bounce": { pt: "Tx. rejeição", en: "Bounce rate" }, "kpi.avg-sess": { pt: "Sessão média", en: "Avg. session" }, "kpi.leads": { pt: "Leads", en: "Leads" }, "kpi.qual-leads": { pt: "Leads qualificados", en: "Qualified leads" }, "kpi.cpl": { pt: "CPL", en: "CPL" }, "kpi.cpql": { pt: "CPQL", en: "CPQL" }, "kpi.frequency": { pt: "Frequência", en: "Frequency" }, "kpi.reach": { pt: "Alcance", en: "Reach" }, "kpi.impr-share": { pt: "Share de impressões",en: "Impression Share" }, /* vs period */ "vs.prior": { pt: "vs período anterior", en: "vs prior period" }, "vs.target": { pt: "vs meta", en: "vs target" }, /* Panel titles */ "p.campaigns": { pt: "Campanhas", en: "Campaigns" }, "p.creative-lib": { pt: "Biblioteca de criativos", en: "Creative library" }, "p.search-terms": { pt: "Termos de busca", en: "Search terms" }, "p.traffic-src": { pt: "Fontes de tráfego", en: "Traffic sources" }, "p.geo": { pt: "Geografia", en: "Geography" }, "p.devices": { pt: "Dispositivos", en: "Devices" }, "p.funnel": { pt: "Funil de compra", en: "Purchase funnel" }, "p.funnel-meta": { pt: "Funil Meta · prospecção → compra", en: "Meta funnel · prospecting → purchase" }, "p.funnel-lead": { pt: "Funil de captura", en: "Lead funnel" }, "p.products": { pt: "Produtos", en: "Products" }, "p.pages": { pt: "Páginas mais vistas", en: "Top pages" }, "p.creative": { pt: "Criativos", en: "Creatives" }, "p.concepts": { pt: "Conceitos", en: "Concepts" }, "p.daily": { pt: "Performance diária", en: "Daily performance" }, "p.audience": { pt: "Audiências", en: "Audiences" }, /* Table headers */ "th.campaign": { pt: "Campanha", en: "Campaign" }, "th.status": { pt: "Status", en: "Status" }, "th.spend": { pt: "Investimento", en: "Spend" }, "th.revenue": { pt: "Receita", en: "Revenue" }, "th.roas": { pt: "ROAS", en: "ROAS" }, "th.cpa": { pt: "CPA", en: "CPA" }, "th.cac": { pt: "CAC", en: "CAC" }, "th.cpl": { pt: "CPL", en: "CPL" }, "th.cpc": { pt: "CPC", en: "CPC" }, "th.ctr": { pt: "CTR", en: "CTR" }, "th.cpm": { pt: "CPM", en: "CPM" }, "th.impr": { pt: "Impr.", en: "Impr." }, "th.clicks": { pt: "Cliques", en: "Clicks" }, "th.conv": { pt: "Conv.", en: "Conv." }, "th.sessions": { pt: "Sessões", en: "Sessions" }, "th.product": { pt: "Produto", en: "Product" }, "th.orders": { pt: "Pedidos", en: "Orders" }, "th.units": { pt: "Unid.", en: "Units" }, "th.aov": { pt: "Ticket", en: "AOV" }, "th.source": { pt: "Fonte", en: "Source" }, "th.term": { pt: "Termo", en: "Term" }, "th.leads": { pt: "Leads", en: "Leads" }, "th.qrate": { pt: "Tx. qualif.", en: "Qual. rate" }, "th.delta": { pt: "Δ vs ant.", en: "Δ vs prior" }, "th.page": { pt: "Página", en: "Page" }, "th.views": { pt: "Visualizações", en: "Pageviews" }, "th.engaged": { pt: "Engajadas", en: "Engaged" }, "th.bounce": { pt: "Rejeição", en: "Bounce" }, /* Status labels */ "st.active": { pt: "Ativa", en: "Active" }, "st.paused": { pt: "Pausada", en: "Paused" }, "st.learning": { pt: "Aprendendo", en: "Learning" }, /* Funnel stages */ "fn.impressions": { pt: "Impressões", en: "Impressions" }, "fn.clicks": { pt: "Cliques", en: "Clicks" }, "fn.sessions": { pt: "Sessões", en: "Sessions" }, "fn.atc": { pt: "Adicionou ao carrinho", en: "Added to cart" }, "fn.checkout": { pt: "Iniciou checkout", en: "Began checkout" }, "fn.purchase": { pt: "Compra", en: "Purchase" }, "fn.leads": { pt: "Leads", en: "Leads" }, "fn.qualified": { pt: "Leads qualificados", en: "Qualified leads" }, "fn.demos": { pt: "Demos agendadas", en: "Demos booked" }, /* Login */ "li.eyebrow": { pt: "Painel do cliente", en: "Client dashboard" }, "li.welcome": { pt: "Bem-vindo de volta.", en: "Welcome back." }, "li.email": { pt: "E-mail", en: "Email" }, "li.password": { pt: "Senha", en: "Password" }, "li.remember": { pt: "Manter conectado", en: "Stay signed in" }, "li.forgot": { pt: "Esqueci a senha", en: "Forgot password" }, "li.signin": { pt: "Entrar", en: "Sign in" }, "li.or": { pt: "ou continue com", en: "or continue with" }, "li.google": { pt: "Google", en: "Google" }, "li.sso": { pt: "SSO da empresa", en: "Company SSO" }, "li.foot": { pt: "Não é cliente Makali ainda?", en: "Not a Makali client yet?" }, "li.foot.cta": { pt: "Fale com a gente", en: "Talk to us" }, "li.email.ph": { pt: "voce@empresa.com.br", en: "you@company.com" }, "li.password.ph": { pt: "••••••••••", en: "••••••••••" }, /* Misc */ "view-all": { pt: "Ver todos", en: "View all" }, "ad-account": { pt: "Conta de anúncios", en: "Ad account" }, "property": { pt: "Propriedade", en: "Property" }, "store": { pt: "Loja", en: "Store" }, "all": { pt: "Todos", en: "All" }, "vs": { pt: "vs", en: "vs" }, "of-spend": { pt: "do investimento", en: "of spend" }, "filter-tag": { pt: "Clique em um conceito para filtrar", en: "Click a concept to filter" }, "new-concept": { pt: "Novo conceito", en: "New concept" }, "edit-concepts": { pt: "Editar conceitos", en: "Edit concepts" }, "concepts-count": { pt: "conceitos", en: "concepts" }, "ads-count": { pt: "anúncios", en: "ads" }, "ads-singular": { pt: "anúncios", en: "ads" }, "currency.brl": { pt: "BRL", en: "BRL" }, "currency.usd": { pt: "USD", en: "USD" }, /* Tagging system */ "tag.untagged": { pt: "Sem tag", en: "Untagged" }, "tag.untagged-ads": { pt: "Anúncios sem tag", en: "Untagged ads" }, "tag.untagged-count":{ pt: "novos anúncios precisam de tag — selecione e adicione", en: "new ads need tagging — pick them and add a concept" }, "tag.tag-now": { pt: "Marcar agora", en: "Tag now" }, "tag.add": { pt: "Adicionar tag", en: "Add tag" }, "tag.add-concept": { pt: "Adicionar conceito", en: "Add concept" }, "tag.suggested": { pt: "Sugeridos", en: "Suggested" }, "tag.custom": { pt: "Personalizado", en: "Custom" }, "tag.create": { pt: "Criar tag", en: "Create tag" }, "tag.placeholder": { pt: "ex.: depoimento", en: "e.g. testimonial" }, "tag.remove": { pt: "Remover", en: "Remove" }, "tag.all": { pt: "Todas", en: "All" }, "tag.note-manual": { pt: "Tags atribuídas manualmente pela agência", en: "Tags assigned manually by your agency" }, "tag.note-campaigns":{ pt: "Marcações de campanha gerenciadas no dashboard — não vinculadas ao nome.", en: "Campaign tags managed in the dashboard — not parsed from names." }, "tag.note-creatives":{ pt: "Anúncios começam sem tag. Marque cada um conforme você analisa.", en: "Ads start untagged. Tag as you review each one." }, "tag.general": { pt: "Geral", en: "General" }, /* Recommended tag values (kept short) */ "tag.t.prospecting": { pt: "Prospecção", en: "Prospecting" }, "tag.t.retargeting": { pt: "Retargeting", en: "Retargeting" }, "tag.t.reach": { pt: "Reach", en: "Reach" }, "tag.t.remarketing": { pt: "Remarketing", en: "Remarketing" }, "tag.t.brand": { pt: "Brand", en: "Brand" }, "tag.t.dpa": { pt: "DPA", en: "DPA" }, "tag.t.lead-gen": { pt: "Lead Gen", en: "Lead Gen" }, "tag.c.product-demo":{ pt: "Demo do produto", en: "Product demo" }, "tag.c.before-after":{ pt: "Antes/depois", en: "Before/after" }, "tag.c.testimonial": { pt: "Depoimento", en: "Testimonial" }, "tag.c.promo": { pt: "Promoção", en: "Promo" }, "tag.c.carousel-dpa":{ pt: "Carrossel · DPA", en: "Carousel · DPA" }, "tag.c.inspiration": { pt: "Inspirações", en: "Inspiration" }, "tag.c.launch": { pt: "Lançamento", en: "Launch" }, "tag.c.ugc": { pt: "UGC", en: "UGC" }, /* Google Ads campaign type tags */ "tag.g.search": { pt: "Search", en: "Search" }, "tag.g.shopping": { pt: "Shopping", en: "Shopping" }, "tag.g.pmax": { pt: "PMax", en: "PMax" }, "tag.g.display": { pt: "Display", en: "Display" }, "tag.g.youtube": { pt: "YouTube", en: "YouTube" }, "tag.g.demand-gen": { pt: "Demand Gen", en: "Demand Gen" }, /* Lead-gen specific */ "th.conv-rate": { pt: "Tx. conversão", en: "Conv. rate" }, /* Login — roles */ "li.role.client": { pt: "Cliente", en: "Client" }, "li.role.admin": { pt: "Admin Makali", en: "Makali Admin" }, "li.role.username": { pt: "Usuário", en: "Username" }, "li.error": { pt: "Credenciais inválidas.", en: "Invalid credentials." }, /* Settings page */ "set.title": { pt: "Configurações", en: "Settings" }, "set.sub": { pt: "Gerenciado pelo time Makali", en: "Managed by the Makali team" }, "set.platforms": { pt: "Conexões de plataforma", en: "Platform connections" }, "set.platforms.sub": { pt: "Ative apenas o que o cliente usa. Aba aparece quando ativada e com ID preenchido.", en: "Enable only what the client uses. A tab appears when enabled and the account ID is set." }, "set.client": { pt: "Dados do cliente", en: "Client settings" }, "set.client.sub": { pt: "Identidade, mercado e moeda — afeta sidebar, idioma e relatórios.", en: "Identity, market, and currency — drives sidebar, language, and reporting." }, "set.access": { pt: "Acesso ao dashboard", en: "Dashboard access" }, "set.access.sub": { pt: "Credenciais separadas para cliente e admin (time Makali).", en: "Separate credentials for the client and the Makali team." }, "set.field.name": { pt: "Nome do cliente", en: "Client name" }, "set.field.logo": { pt: "Logo do cliente", en: "Client logo" }, "set.field.logo.cta": { pt: "Carregar imagem", en: "Upload image" }, "set.field.logo.hint": { pt: "PNG ou SVG · fundo transparente recomendado", en: "PNG or SVG · transparent background recommended" }, "set.field.category": { pt: "Categoria do cliente", en: "Client category" }, "set.field.category.ph": { pt: "Ex.: DTC · Casa & Decoração · BRL", en: "e.g. DTC · Home & Decor · USD" }, "set.field.market": { pt: "Mercado", en: "Market" }, "set.field.market.br": { pt: "Brasil · Português", en: "Brazil · Portuguese" }, "set.field.market.intl": { pt: "Internacional · Inglês", en: "International · English" }, "set.field.market.note": { pt: "Define automaticamente o idioma do dashboard.", en: "Automatically sets the dashboard language." }, "set.field.type": { pt: "Tipo de cliente", en: "Client type" }, "set.field.type.ecom": { pt: "E-commerce", en: "E-commerce" }, "set.field.type.lead": { pt: "Lead gen", en: "Lead gen" }, "set.field.currency": { pt: "Moeda do relatório", en: "Reporting currency" }, "set.field.currency.ph": { pt: "BRL, USD, EUR…", en: "USD, BRL, EUR…" }, "set.field.platform.id": { pt: "ID da conta", en: "Account ID" }, "set.field.enabled": { pt: "Ativo", en: "Enabled" }, "set.field.disabled": { pt: "Desativado", en: "Disabled" }, "set.field.client.user": { pt: "Usuário do cliente", en: "Client username" }, "set.field.client.pass": { pt: "Senha do cliente", en: "Client password" }, "set.field.admin.user": { pt: "Usuário admin", en: "Admin username" }, "set.field.admin.pass": { pt: "Senha admin", en: "Admin password" }, "set.save": { pt: "Salvar alterações", en: "Save changes" }, "set.saved": { pt: "Salvo", en: "Saved" }, "set.platform.meta": { pt: "Meta Ads", en: "Meta Ads" }, "set.platform.google": { pt: "Google Ads", en: "Google Ads" }, "set.platform.analytics": { pt: "Google Analytics", en: "Google Analytics" }, "set.platform.shopify": { pt: "Shopify", en: "Shopify" }, "set.platform.tiktok": { pt: "TikTok Ads", en: "TikTok Ads" }, "set.placeholder.show": { pt: "Mostrar", en: "Show" }, "set.placeholder.hide": { pt: "Esconder", en: "Hide" }, }; function T({ k }) { const lang = (window.__mkLang || "pt"); const s = STRINGS[k]; if (!s) return {k}; return s[lang] || s.pt; } function t(k, lang) { lang = lang || window.__mkLang || "pt"; const s = STRINGS[k]; if (!s) return k; return s[lang] || s.pt; } window.T = T; window.t = t; window.STRINGS = STRINGS;